It was once said, “The purity of a person’s heart and soul can be quickly measured by how they regard animals.”

The Prince and the Pawper founder Gail Finowitz, has immersed her huge heart and soul into her business and continues to do so each and every day since the business’ inception in 2005. Born out of a dream and a passion to provide natural alternatives to pet owners in the Central New Jersey area, the businesses located on both West Park Avenue in Ocean Township and in the Gordons Center shopping center in Manalapan constantly provides pet owners with everyday items such as natural pet foods and orthopedic beds, to the luxuries such as leather and crystal coated collars, lambskin leather jackets, and gourmet bakery treats.

The business began when Gail was caring for her Wheaten Terrier named Bailey (who has since been joined by his sister, Phoebe, and a stately cat named Titan who is a regular at the Ocean Township location). Following a comprehensive search for unique and natural products at every price point for Bailey, she was dissatisfied as she was unable to find the products she desired for him. Recognizing that other pet owners were in a similar position as she was, she made the bold jump into the retail business to provide all dog and cat owners in the Monmouth County area to satisfy a void in the market left by the big box stores.

Ever since then, Gail made it her mission to provide pet parents with the best of service, quality, and natural pet nutrition–all at competitive prices to satisfy all shoppers. The Prince and the Pawper is not only a full-service boutique with natural supplements, holistic foods, and innovative products, there is also a grooming salon at both locations with a variety of services that meet your customized needs. There is also a gift shop with exciting presents for all pet owners and their friends, many of which could be personalized. You may even catch a visit from a pet rescue that offers pictures with Santa and the Easter bunny during the holidays, and all proceeds benefits pet adoption.